As lockdown measures begin to loosen in Europe, life is slowly starting to resemble a more familiar past. However, there are notable differences, with the visitor economy and meetings industry, particularly hard hit. As we set out to recover from the impacts of covid-19, leaders are calling for a green and fair recovery to avoid a return to the ‘old normal’. It follows, that the meetings industry in particular will experience a tough rebound, unless both the economic importance of the industry, and a clear vision and plan for a more sustainable and regenerative way of organising events is defined.

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