The European Parliament has given the Culture committee a mandate to begin talks with the European Council on a new directive on audiovisual media, which will include online platforms.
The mandate consists of the amendments the Culture Committee voted on earlier and which strengthen the protection of children against violence and hatred on TV and online platforms, whilst also proposing new rules on advertising and a 30% quota of European works on the VOD platforms.
Video sharing platforms will now have a duty to take appropriate action when users flag up any content inciting violence or hatred. They will also have to make it easy for users to do so.
MEPs also defined new rules for advertising, with a maximum quota of 20% per day and stricter rules for advertising, product placement, sponsorship and teleshopping in children’s programmes.
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Also, EU citizens with subscriptions for online films and TV will soon be able to access their content while temporarily in another EU country.
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