The revised tobacco directive passed in 2014 was upheld by the Court of Justice of the EU on 4 May. Poland supported by Romania challenged the new rules on tobacco products, as did tobacco firms in two distinct cases in the UK. The revised tobacco directive of 2014 introduces new rules and bans on tobacco products producers. For example mandatory pictorial health warnings on packages, occupying at least 65% of the surface. It also introduces specific rules on e-cigarettes. In some areas, member states may opt for even stronger regimes – such as banning cross-border online shopping of e-cigarettes. And as of 2020, flavored cigarettes will be banned on the EU market.

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