5th December 2018

Joint industry letter on the ePrivacy Regulation

Ahead of the Transport, Telecommunications and Energy Council meeting of 4 December, businesses from
across all sectors of the European economy would like to reiterate their concern about the proposal for an
ePrivacy Regulation. Despite ongoing negotiations in the Council, the text remains far from addressing the
many substantive issues that have been raised since the proposal was first put forward. We therefore urge
Member States to signal clearly that negotiations with the European Parliament should not be rushed on
the basis of a flawed text, which would have profound repercussions for the European economy.

There have been numerous calls in recent months exhorting the Council to start trialogues as soon as
possible. We respectfully submit, however, that these calls have consistently failed to articulate the link with
existing, comprehensive protections under the General Data Protection Regulation (GDPR) and why these
should be complemented by inflexible ePrivacy rules. While strong levels of privacy protection are essential,
the coherence and quality of the proposed Regulation should not be sacrificed.

We stress once again that the expanded scope of the ePrivacy proposal would create a large overlap with
the GDPR, effectively replacing large portions of the GDPR for a vast majority of data processing activities.
This goes well beyond the traditional telecoms or online sectors and would apply broadly to all products and
services in Europe’s connected society. Europe’s ability to innovate in artificial intelligence, energy transition,
manufacturing, cooperative intelligent transport systems, medical technology and more would be subject
to static, one-size-fits-all rules that are unreasonable for very different use cases.

At a time when practical application of the GDPR has just commenced, companies from different sectors
have received no clarity as to how ePrivacy would apply to existing and emerging technologies and services.
Proceeding on the basis of an incomplete understanding of the proposal’s impact will only damage Europe’s
digital transformation, from both an economic and societal standpoint.

Closer consideration of the legal bases for both electronic communications data and terminal equipment
data and alignment with those available under the GDPR are needed in order to achieve a more robust,
balanced and future-proof ePrivacy text that aligns to Europe’s global competitiveness objectives. We urge
Member States to carefully examine and reconsider the proposal with such objectives in mind.


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Members of the American Chamber of Commerce in the Czech Republic