The latest surveys and statistics show that investments into sustainable projects have been growing in the long term, also thanks to the COVID-19 pandemic. Moreover, it seems that ESG (Environmental, Social, Governance) funds are more profitable than the traditional ones. The public sector is not lagging behind in aiding sustainable transformation; it is already possible to draw new funds on the Operational Programme Enterprise and Innovations for Competitiveness (OPEIC), which can be used for driving innovation and more sustainable businesses. At a European level, new calls in the Horizon 2020 programme were announced which should help fulfil the goals of Green Deal. In addition, the European Commission published guidelines that will allow member states to compensate certain businesses for indirect costs in relation to the greenhouse gas emission trading scheme after 2021.