When we last polled consumers, reflected in our June 2021 Global Consumer Insights Pulse Survey, we found that the pandemic had spurred many respondents to become more digital, more local and more conscious of health and safety.
Fast-forward to September 2021, when we conducted our most recent research for our December 2021 Global Consumer Insights Survey. We surveyed 9,370 people in 26 territories or countries. What’s changed? With 76% of respondents reporting being at least partially vaccinated, consumers are planning to spend more, and they are seeing improvements in their lifestyle as employers allow new ways of working. Of course, some things never change: when it comes to shopping, price and convenience still matter most, even as other factors, such as sustainability, are increasingly on consumers’ minds.